Advanced Games Project: Echoes - Lead The Marketing Initiatives

Advanced Games Project: Echoes - Lead The Marketing Initiatives

Advanced Games Project: Echoes - Lead The Marketing Initiatives

May 2024

May 2024

May 2024

USC is home to one of the best video game programs in the world, and each year, students bring their ideas to life through the Advanced Games Project (AGP). In the 2023–2024 cycle, I had the privilege of joining one of the teams as the Marketing Lead.

Our game, Echoes, is a soul-like hack-and-slash that feels like Hades meets Vampire Survivors—all set in a haunting, Hollow Knight-inspired world. Players must constantly move and dash toward designated “rings” on the map, forcing them to think on their feet and strategically plan positioning to outmaneuver enemies.

We premiered Echoes with an in-school beta at the 2024 USC Games Expo, where players got their first hands-on experience. To support the launch, I led the creation of our landing page, visual assets, and game trailer, shaping how the project was introduced to the community.

👉 Check out more about the project here.