Hi, I'm Sam 👋
I have worn many different hats throughout my career — I am a filmmaker, a photographer, a team leader, and a recent MBA graduate.
I enjoy crafting narratives that bridge the gap between customers and products. I believe in the power of storytelling. I love using data to inform strategy. These motivations led me to spend the last two years in the USC MBA program, where I gained hands-on experience to combine my creative background with a strategic and analytical mindset.
I’m an inquisitive, techy, and resilient person who dives deep into all of my passions, including tech, entertainment, and video games. With experience in all these fields, I’m well-equipped to help bring your content/product to market.
Let’s connect to discuss how I can contribute!
Experience
Product Market Researcher
Collaborated with product marketing and business development teams to launch a new product supported by engaging content and a dynamic website. Partnered with the product team to evaluate market risks and opportunities through in-depth market, competitor, and user research, shaping strategy for future product development.
Marketing Intern
Supported multiple marketing research and consulting projects by analyzing player trends with tools like SteamDB, SullyGnome, and Newzoo. Delivered competitive insights to stakeholders while streamlining digital brand assets to boost workflow efficiency and ensure cross-franchise consistency.
Media Production Manager
Built and led a 7-person team to produce 40+ commercials and extensive social media content, driving over $4.5M in crowdfunding revenue. Established cross-functional workflows and managed an in-house studio to streamline production. Co-launched a crowdfunding calendar project, developed its GTM strategy, built a community with 7K+ backers, and raised $256K in a single month.
Post-Production & Production Assistant
Supported film shoots and post-production workflows for commercial projects (like this), collaborating with directors, producers, and editors to ensure seamless delivery of high-quality campaigns.
Education
Master of Business Administration
Completed an MBA with a concentration in marketing, developing expertise in digital marketing, data analytics, market research, and go-to-market strategy. Built hands-on experience in driving product marketing, content strategy, and user engagement initiatives.
Bachelor of Arts, Foreign Languages and Literatures
Explored languages including German and Japanese while diving into literature from classics to plays and screenplays. Eventually specialized in modern film, which sparked the transition into a career in film production.
Creative Portfolio
I have over five years of experience in the marketing industry, creating a wide range of media content, including online commercials, documentaries, interviews, photography, and social media videos. From strategy to execution, managing stakeholders to collaborating with external vendors, I am a reliable partner who can lead go-to-market plans and marketing campaigns from start to finish.
Film production taught me storytelling, cross-functional leadership, attention to detail, execution under pressure, and more — skills I now apply in marketing to craft campaigns and strategies that drive impact across gaming, tech, and entertainment.
